Job Description

We are seeking a passionate, innovative, and highly analytical Senior SEO/AI Specialist to join our Enterprise Website Team. This role leads the strategy and optimization of search performance across both traditional SEO and emerging AI-driven discovery channels.

The Senior SEO & AI Specialist combines robust analytical skills, advanced technical SEO expertise, and a deep understanding of how AI models interpret and surface content. This role ensures our company’s content, products, and customer support experiences are easily discoverable, authoritative, accurately represented, and trusted by search engines, AI/LLM systems, and by customers.

You will analyze search and site behavior, identify optimization opportunities, implement structured data and content enhancements, and drive initiatives that increase visibility, relevance, and digital performance. Success in this role requires strong analytical capabilities, hands-on SEO execution, strategic thinking, and the ability to collaborate across product, content, engineering, analytics, compliance, and marketing teams.

To excel in this role, you must be results-driven, capable of leading cross-functional initiatives, and comfortable guiding SEO and AI visibility strategies that deliver measurable improvements in visibility, qualified traffic, and digital conversions.

RESPONSIBILITIES

SEO & AI Search Strategy

• Lead enterprise-wide SEO and AI discoverability strategies
• Analyze behavior across SERPs, AI Overviews, SGE, ChatGPT Search, Perplexity, and other generative AI platforms
• Identify high-impact opportunities to improve visibility, authority, and content relevance.
• Build and manage an integrated roadmap spanning technical SEO, content, structured data, and AI readiness
• Monitor algorithm and AI model updates and adjust strategy accordingly

Content Optimization & AI Readiness

• Recommend improvements to enhance content clarity, authority, metadata, and alignment with user intent
• Partner with content teams on page structure, semantic keywords, entity coverage, and FAQs
• Ensure content is structured and formatted for reuse in generative AI systems and accurate LLM interpretation

Technical SEO & Site Health

• Conduct technical audits to identify crawl, indexing, rendering, and Core Web Vitals issues
• Collaborate with engineering and platform teams to implement fixes
• Optimize site architecture, navigation, URL structure, and internal linking
• Ensure mobile-first, accessible, secure, and SEO-compliant digital experiences

Structured Data & AI Enablement

• Lead schema and structured data strategy across products, support, FAQs, and articles.
• Test, validate, and monitor structured data performance
• Partner with product and engineering teams to integrate structured content models into CMS templates

Competitive & Landscape Insights

• Monitor competitor performance across organic and AI-driven search
• Identify strengths, gaps, and opportunities for differentiation
• Deliver actionable insights to support strategic decision-making

Measurement, Analytics & Reporting

• Build dashboards and reporting frameworks to track SEO, AI visibility, and performance trends
• Analyze impressions, rankings, engagement, citations, and AI Overview presence
• Measure the ROI and impact of SEO and AI initiatives and guide prioritization

Governance & Cross-Functional Alignment

• Develop and enforce SEO and AI visibility guidelines, standards, and best practices
• Serve as the subject-matter expert and educate teams on evolving SEO and AI trends
• Support content governance, compliance alignment, and digital quality control
• Influence stakeholders through clear, data-backed recommendations

QUALIFICATIONS

• 5-7 years hands-on SEO experience with enterprise websites
• Expertise optimizing for traditional SEO and AI-driven search (AI Overviews, SGE, ChatGPT, LLMs)
• Experience with platforms such as:
• Google Search Console
• WordPress or enterprise CMS
• GA4, Heap, or similar analytics tools
• Strong technical SEO knowledge: crawlability, indexing, site architecture, Core Web Vitals, on-page optimization, structured data/schema
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, SimilarWeb)
• Understanding of how website development (HTML/CSS/JavaScript) and content experiences influence SERP and AI visibility
• Experience with structured content models and entity-based SEO
• Background in regulated or compliance-driven industries
• Basic HTML, CSS, JavaScript, and CMS template knowledge
• Familiarity with CRO, A/B testing, and experimentation frameworks
• Knowledge of accessibility (WCAG) and UX best practices
• Experience supporting enterprise SEO and digital governance frameworks
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent verbal and written communication for both technical and non-technical audiences
• Ability to manage multiple priorities in a fast-paced, matrixed environment.
• High attention to detail, accuracy, and governance
• Strong cross-functional collaboration, influence, and stakeholder management
• Forward-thinking mindset with a passion for emerging AI and search technologies
• Ability to drive change, influence adoption of new practices, and challenge legacy approaches
• Curiosity-driven problem solver who tests hypotheses and identifies innovative opportunities
• Comfortable navigating ambiguity and rapidly evolving digital environments.
• Commitment to continuous learning and staying ahead of SEO and AI developments

SALARY RANGE

The pay range for this position is $87,000 to $116,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off + 9 paid national holidays per year
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

#LI-DNI

#SEOAIBK

Job Tags

Similar Jobs