Job Description

We are recruiting for our client who is seeking a proactive and detail-oriented Marketing Assistant to support digital marketing initiatives with a strong emphasis on PPC, SEM, Google Ads, and WordPress. This role is ideal for someone with a passion for consumer marketing and a desire to grow within a fast-paced, collaborative environment.

Key Responsibilities:

• Assist in the planning, execution, and optimization of Google Ads and SEM campaigns.
• Monitor and report on ad campaign performance metrics (CTR, CPC, conversions, etc.).
• Support website updates and content management using WordPress.
• Collaborate with the marketing team to develop and implement a variety of consumer-focused campaigns across digital channels.
• Conduct keyword research and competitor analysis to inform ad strategy.
• Help manage social media accounts and schedule posts.
• Assist with email marketing campaigns and CRM updates.
• Coordinate with designers and copywriters to produce compelling creative collaterals.
• Help create experiential, in-person marketing events.
• Stay current on digital marketing trends and best practices.

Qualifications:

• Minimum 1 year of experience in digital marketing, preferably with exposure to PPC and SEM.
• Familiarity with Google Ads, Google Analytics, and WordPress.
• Understanding of consumer behavior and digital marketing funnels.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational skills.
• Ability to multitask and meet deadlines in a dynamic environment.
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) is a plus.

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