Job Description

Position Summary

The Director of Marketing is responsible for developing, executing, and overseeing all marketing and growth strategies for the home health care agency. This role focuses on increasing brand awareness, driving referrals, supporting census growth, and strengthening relationships with referral sources, community partners, and healthcare professionals. The ideal candidate understands the home health care industry, local referral dynamics, and compliance considerations while driving measurable results.Key ResponsibilitiesStrategic Marketing & Growth

• Develop and execute comprehensive marketing strategies to increase client referrals.
• Set annual marketing trends and referral data to guide strategy.
• Manage marketing budgets.

Referral & Community Development

• Build and maintain strong relationships with referral sources including hospitals, physicians, discharge planners, case managers, senior living communities, and social workers.
• Oversee community outreach, networking events, health fairs, and educational presentations.
• Support and guide outside sales or community liaison teams.
• Track referral source performance and optimize outreach efforts.

Brand & Communications

• Oversee brand messaging to ensure consistency across all channels.
• Manage website content, SEO, online listings, and digital advertising.
• Oversee social media strategy, email marketing, and content creation.
• Ensure all marketing materials comply with healthcare regulations and company standards.

Team Leadership & Collaboration

• Lead, mentor, and evaluate marketing staff and/or vendors.
• Collaborate with operations, and intake teams to align messaging and improve conversion.
• Train staff on brand positioning and referral best practices.

Data, Reporting & Compliance

• Track KPIs such as leads, conversions, census growth, cost per acquisition, and referral trends.
• Prepare regular performance reports for executive leadership.
• Ensure compliance with HIPAA, state regulations, and ethical marketing standards.

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field.
• 5+ years of marketing experience, preferably in home care, home health, healthcare, or senior services.
• Proven experience driving lead generation and referral growth.
• Strong relationship-building and communication skills.

Preferred:

• Experience with home health care or non-medical home care.
• Knowledge of referral tracking, and digital marketing platforms.
• Experience managing a marketing team or external vendors.

Skills & Competencies

• Strategic planning and execution
• Healthcare marketing compliance knowledge
• Data-driven decision-making
• Relationship management and networking
• Leadership and team development
• Strong written and verbal communication

Compensation & Benefits

• Competitive salary based on experience
• Performance-based bonuses or incentives
• Health benefits, PTO, and paid holidays

Job Tags

Local area,

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