Job Description

Overview

We’re seeking an energetic, creative, and self-motivated Marketing Specialist to join our growing marketing team. In this role, you’ll support the development and execution of marketing initiatives across a variety of channels — including content creation, social media, events, and digital campaigns.

As a key member of the marketing department, you’ll collaborate closely with team members to implement marketing strategies, manage day-to-day operations, and ensure consistent brand messaging. This position offers an excellent opportunity to expand your marketing expertise, sharpen your creative skills, and play a meaningful role in building our brand presence.

Responsibilities

Content & Campaign Management

• Plan, maintain, and update the annual marketing content calendar.
• Create, write, and publish engaging content across social media platforms to increase brand awareness, engagement, and web traffic.
• Draft and edit blog posts, email campaigns, and surveys.
• Collaborate with designers to develop marketing materials; create in-house graphics and collateral such as flyers and in-store signage when needed.

Events & Trade Shows

• Coordinate logistics for trade shows and events, including registration, promotional materials, shipping, and post-event follow-up.

Brand Management

• Serve as a brand ambassador, ensuring consistent messaging and visuals across all campaigns and materials.
• Support brand-building initiatives that align with company mission, values, and objectives.

Performance & Analytics

• Track and report on the performance of marketing campaigns across digital and print channels (email, social media, advertising, and web traffic).

Market & Industry Awareness

• Stay current on industry trends, competitor activities, and emerging marketing technologies.
• Monitor social media platforms for trending content and audience feedback.
• Participate in webinars and occasional conferences to remain informed about best practices.

Administrative & Team Support

• Provide day-to-day administrative support to the marketing team and assist with departmental operations as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 5+ years of experience in content creation, social media management, and email marketing.
• Proficiency with Microsoft Office Suite and familiarity with design tools.
• Experience with CRM systems preferred.
• Strong writing, editing, and organizational skills.
• Ability to thrive in a fast-paced environment, manage multiple projects, and meet deadlines.
• Self-starter with exceptional attention to detail and initiative to drive projects forward.

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